A Web3 community grew before its founder and investors took the funds
More than 100 partner projects collaborated while I worked across community and operations.
More than 100 partner projects helped grow a new project from under $10M to past $100M, before its investors and founder took nearly everything.
Context
Web3 infrastructure project operating in one of the noisiest, most chaotic markets on earth, with a global retail community watching every move.
Problem
Community sentiment swung wildly with market cycles and internal drama. Communication was reactive, fragmented across channels, and often unclear. Internally, leadership and contributors were under immense pressure.
Approach
Stepped in as a hybrid operator across community, marketing, and operations. Centralized updates, increased transparency, ran AMAs, and built processes for triaging issues before they became fires. Helped align internal and external narratives during extreme volatility.
Stack
- Discord
- Telegram
- Community announcements
- Async docs and FAQs
Result
More than 100 partner projects made content with us, and the project's market cap grew from under $10M to past $100M at its peak. Then its investors and founder took nearly everything.
Impact
The growth was real, and it came from partner projects making content with us. The people who controlled the money decided how it ended.
Lessons
Check who funds a project before you help grow it. The partners and I built the growth, and the people holding the money decided where it went.
Who this is for
For founders running a large public community while the price swings.
Get a quoteThe method behind this result
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