I designed the funnel, build the machine that runs it, and stand behind what it earns.
I do creative, technical, and operations work. So your copy, your systems, and your performance comes from one person.
I research the business before I recommend the work.
I've shipped work in more than a hundred tools. Each case study names the tools that engagement used.
Sales & Growth
I research your customers before I write your ads.
I check what you're selling, how your page explains it and what happens after someone fills in your form. You get a plan showing what to fix and what to test.
I read your support tickets, your sales-call transcripts, and the one-star reviews of your three closest competitors before I write a line of copy. I rebuilt one agency's intake as a long-form application that screened out weak leads and trained the ad pixel at the same time. Their cost per lead fell from about $200 to between $10 and $18, with quality held. Most accounts I see have a qualification problem, not a lead-volume problem.
I work with owners who need someone to research their buyers, write their pages and emails, and connect them to their sales process. I start with an Audit before proposing changes.
Data & Decisions
I check which ads earn their spend.
I check how your data is collected, what each number measures and which decisions your reports need to help you make. I show where records are missing and whether an ad caused a sale or just got credit for it.
I pull the qualitative signal from Reddit, support tickets, sales calls, and one-star reviews, then build the pipelines, dashboards, and attribution models around your questions. Ad platforms export data in formats built for other software, not for the person making the call. I stitched 50+ solar ad accounts into one intelligence layer on BigQuery and Google Data Studio in 2020 and 2021, so the whole portfolio could be read and optimized region by region. I knew of very few advertisers running that stack back then. I version, test, and monitor the data like any revenue system, because a wrong number in a board deck costs more than a wrong number in a log.
I work with teams that need to check which campaigns pay for themselves before changing the budget.
AI & Systems
I build AI whose work you can check.
I assess the task, the data and the controls an AI system needs before deployment. That includes failure cases, operating limits and what a person needs to review.
I build the engineering around the model: RAG with citations as first-class objects, agents with visible tool calls, eval suites, and drift monitoring. My own retrieval engine indexes a 5-million-word corpus with cluster-semantic chunking and serves it to any agent that asks. It ships the way production code ships: planned, tested against regression suites, merged, then watched for drift. My paranoia about precision comes from algorithmic-trading work, where a single bug could cost someone their house.
This work fits a team that needs AI engineering scoped around a business task, with clear tests and a documented handover.
People · Product · Process.
I find out why people buy, define what you'll sell them and plan how your team will deliver it. You get those findings and a plan before I propose a build.
I examine what customers say, what they are trying to do and what affects their decision. Research findings guide the copy and offer.
I define what the offer delivers and how to explain it. Its claims, price and terms need to agree with what the business can provide.
I plan how you screen leads, pass them to sales, get new customers started and deliver what they bought. Your team gets written instructions for who does what and how to check the work.
Every engagement starts with an Audit.
Then you pick one of three monthly retainers.
You get a diagnostic audit that shows where you're losing money, and a written plan you keep.
Request an Audit quoteYou get my judgment whenever you need it: I set strategy with you and review what your team ships.
Open the conversationI ship systems every month against your Roadmap, and strategy is included.
Open the conversationI plan, build and run the systems we agree on.
Open the conversationRead how
the work was done.
Each case study explains what needed fixing, what I did and what happened. Some cover client work; others cover my own research and systems. Choose a category to find work like yours. Past results don't predict a result for your business.
Sales & Growth
39 CASESI research your customers before I write your ads.
I write your offer in your customers' own words and screen out weak leads.
Data & Decisions
6 CASESI check which ads earn their spend.
Metric definitions and source records help your team check the analysis.
AI & Systems
15 CASESI build AI whose work you can check.
I build production AI that holds when fifty users hit it at once.
People I've worked with
describe the work.
Newest in the library
Depths of the Void connects ordinary lives to cosmic consequences
I want a science fiction universe where economics and culture shape civilizations and each story changes the world that later stories inherit.
Voice Compiler
A content compiler decides what each piece says and cuts the parts that don't earn their place. A voice compiler makes it sound like one business talking to its own customers on one channel.
The Game Is Rigged
What unfair beginnings leave you to work with, and how to choose, test, and learn from the next move.
Start with an Audit. From $2K.
You fill out a detailed form. I do the work. You walk out with a diagnostic audit of your business and a written plan: specific, ranked, yours to keep and act on Monday. Hire me on a retainer to build it, or take it anywhere.