I designed the funnel, build the machine that runs it, and stand behind what it earns.
I do creative, technical, and operations work. So your copy, your systems, and your performance comes from one person.
I've shipped work in more than a hundred tools. Each case study names the tools that engagement used.
Sales & Growth
I research your customers before I write your ads.
My review compares your offer, landing page and follow-up with your customer and sales data. You get a plan for what to change and test.
I write landing pages and follow-up emails around your customer research, then connect them to your sales process. I run ad tests and use the results to decide what to change next.
I work with owners who need someone to research their buyers, write their pages and emails, and connect them to their sales process. I start with an Audit before proposing changes.
Data & Decisions
I check which ads earn their spend.
My assessment checks your ad tracking and compares campaign reports with sales records. The result is a ranked list of findings and recommended fixes, with evidence from your accounts.
I bring campaign data into shared dashboards and match ad spend to revenue. Your team and I use those reports to choose tests, compare results and document what to reuse.
I work with teams that need to check which campaigns pay for themselves before changing the budget.
AI & Systems
I build AI whose work you can check.
Your team and I define a job for AI. We check which data and tools it needs. You'll receive a design for a first version, including its limits and when a person takes over.
I build chatbots and agents that search your documents and use your business tools. I test their answers and actions, then add source references and rules for sending work to a person for review.
This work fits a team that needs AI engineering scoped around a business task, with clear tests and a documented handover.
Know what to fix before you build.
You get findings and a plan before any build proposal, so you can decide what deserves your budget.
You get a written diagnosis backed by your sales records and customer research. Your plan puts recommended fixes in order.
Your pages explain what customers get and answer their buying questions. Your follow-up gives interested buyers a next step.
Your team can see which enquiries need attention and who follows up. New customers get clear instructions for getting started.
Every engagement starts with an Audit.
Then you pick one of three monthly retainers.
You get a diagnostic audit that shows where you're losing money, and a written plan you keep.
Request an Audit quoteYou get my judgment whenever you need it: I set strategy with you and review what your team ships.
Open the conversationI ship systems every month against your Roadmap, and strategy is included.
Open the conversationI plan, build and run the systems we agree on.
Open the conversationRead how
the work was done.
Each case study explains what needed fixing, what I did and what happened. Some cover client work; others cover my own research and systems. Choose a category to find work like yours. Past results don't predict a result for your business.
Customers and markets
Sales and growth
Operations and delivery
AI and knowledge
People I've worked with
describe the work.
Newest in the library
Depths of the Void connects ordinary lives to cosmic consequences
I want a science fiction universe where economics and culture shape civilizations and each story changes the world that later stories inherit.
Client corrections can become reusable rules for later drafts
Many job posts I've read from people who buy writing at volume describe the same week. A draft comes back sounding like nobody in particular. The buyer fixes a sentence, and the next draft carries the same sentence again. By the third time they're fixing the same sentence, they're paying for a writer and doing the writing.
The Game Is Rigged
What unfair beginnings leave you to work with, and how to choose, test, and learn from the next move.
Start with an Audit. From $2K.
You fill out a detailed form. I do the work. You walk out with a diagnostic audit of your business and a written plan: specific, ranked, yours to keep and act on Monday. Hire me on a retainer to build it, or take it anywhere.