andydataguy
Diagnose before prescribing.
ANDY HOUSTON · REVENUE SYSTEMS BUILDER

I write the copy, build the machine that runs it, and stand behind what it earns.

Creative. Technical. Business. Most operators speak one. I'm fluent in all three. The receipts back it up.

Multiple 7-figure scale-ups2012 → nowFive disciplines

I've written the checks. I treat your budget like it's my own.

01THE WORK
Three practices · fourteen services

Shipped work in more than a hundred tools. Listing them would run longer than this page, so the case studies name the ones that earned it.

0101 · SALES & GROWTH

Sales & Growth

I read your one-star reviews before I write your ads.

THE PROBLEM

You have traffic. You have a product. The conversion rate is flat and you can't tell whether it's the offer, the page, the sequence, or the qualification. Three agencies have rebuilt three different things and the number didn't move.

WHAT I DO

I read your support tickets, your sales-call transcripts, and the 1-star reviews of your three closest competitors before I write a line of copy. The diagnosis comes first. The rebuild follows. One agency's cost per qualified lead dropped from about $50 to under $10 once I rebuilt the intake as a long-form application that trained the ad pixel while it filtered. You rarely have a lead problem. You have a qualification problem.

$10K → $150K
monthly revenue · 90 days
DTC metal-art brand · cohort analysis
READ THE CASE STUDY
INSIDE THIS PRACTICE · 5 SERVICES · CLICK TO EXPAND
WHO THIS IS FOR

If you've spent more than $20K on agencies in the last year and you still can't name the specific reason your conversion rate is what it is, that's the engagement.

0202 · DATA & DECISIONS

Data & Decisions

Your dashboard says the Tuesday ad sold them. It didn't.

THE PROBLEM

GA4 by default. Last-click attribution. A board deck full of charts that nobody acts on. Meanwhile the three numbers that would actually shift how you allocate the next quarter's budget are unmeasured, unmodeled, or only known to one person on your team.

WHAT I DO

I pull the qualitative signal from Reddit, support tickets, sales calls, and 1-star reviews, then build the pipelines, dashboards, and attribution models around the questions you actually need answered. Platforms were never built to talk to each other, and their exports serve machines rather than the person making the call. I stitched 50+ solar ad accounts into one intelligence layer on BigQuery and Google Data Studio across 2020 and 2021, so the whole portfolio could be read and optimized at the regional level. Very few advertisers had that stack at the time. The data gets versioned, tested, and monitored like any revenue system, because a wrong number in a board deck costs more than a wrong number in a log.

10-30%
ad spend reallocated · no revenue lost
Forensic account audits
READ THE CASE STUDY
INSIDE THIS PRACTICE · 4 SERVICES · CLICK TO EXPAND
WHO THIS IS FOR

If you're walking into a board meeting next quarter and you don't have one chart you can defend without hedging, that's the engagement.

0303 · AI & SYSTEMS

AI & Systems

I build the smallest thing that solves your problem. Then I ship it.

THE PROBLEM

You watched a demo. You saw the prompt. The demo works. Production is a different problem: fifty customers hitting it at once, when the LLM provider deprecates the model, when the data drifts. The right person to answer that question is someone who has shipped agents to production and watched them break in ways the demo never showed.

WHAT I DO

I build the engineering around the model. RAG with citations as first-class objects, agents with visible tool calls, eval harnesses and drift monitoring. My own retrieval engine indexes a 5-million-word corpus with cluster-semantic chunking and serves it to any agent that asks. It ships the way production code ships: planned, tested against regression suites, merged, then watched for drift. My paranoia about precision comes from algorithmic-trading work, where a single bug could cost someone their house.

~90%
token cost cut · surgical node edits
Content Compiler · own R&D
READ THE CASE STUDY
INSIDE THIS PRACTICE · 6 SERVICES · CLICK TO EXPAND
WHO THIS IS FOR

If your engineering team can tell the difference between a demo and a system, but you don't have anyone with both the AI engineering and the marketing-ops experience to scope this against revenue instead of hype, that's the engagement.

02METHOD
How I diagnose before I prescribe

People · Product · Process.

Most consulting frameworks are sales tools that ate their function. They start as a way to organize messy reality and end as a way to bill more hours. PPP runs the other direction. It's a diagnostic tool, and the diagnosis is the part you can hold me to.

PHASE 1
01
People
The Diagnosis

The problem exists whether you are there to solve it or not. Before any copy is written, before any funnel is built, you research the human on the other side. What do they hate? What do they want? What scar tissue do they carry?

PHASE 2
02
Product
The Prescription

Now you build the offer. Benefits stack first, then the message that names them, then the irresistible offer that bundles them. You're selling the change itself, from where they are now to where they want to be.

PHASE 3
03
Process
The Machine

Lastly, you build the machine that delivers it. Qualify ruthlessly. Convert the qualified. Onboard so well the customer evangelizes for you. Done well, fulfillment is just a math problem. And I'm very, very good at math problems.

WIKI · CANONICAL ESSAY
People · Product · Process. The canonical essay.
38 min read · CASUAL register
03ENGAGEMENT
Four shapes the engagement can take

Four shapes the engagement can take.

Pricing follows the engagement shape, and every engagement opens with the Foundation.

FOUNDATION
Foundation
From $2K
$2,000 to $5,000, priced to the project

The audit, plus everything I build on my side to power the work ahead: the map of where the money is leaking, and the source material every retainer month runs on.

Start with the Foundation
ADVISOR
Advisor
$2K/month
$2,000 per month

A senior operator's judgment on standing access: strategy, direction, and review of what your team ships.

Open the conversation
BUILDER
Builder
$4K/month
$4,000 per month

The building cadence: systems shipped monthly against the Foundation's map, strategy included rather than billed twice.

Open the conversation
RECOMMENDED
PARTNER
Partner
$10K/month
$10,000 per month

The full engagement: strategy, build, and operation of the revenue machine, with one person accountable for the whole chain.

Open the conversation
NOT SURE WHICH? START WITH THE FOUNDATION.
SEE FULL PRICING
04RECEIPTS
The case studies, the testimonials
TESTIMONIALS · 22 PEOPLE WHO VOUCH FOR ME

The people I worked with,
in their own words.

22 written testimonials from people who worked with me between 2018 and 2022. Some haven't worked with me in years. They're still happy to vouch.

Sam Elamin
Lead Engineer · Warner Bros. Discovery

Andy and I were essentially running the entire operation at Kylin in one of the most chaotic industries on earth. He kept the community informed, brought transparency to the project, overhauled marketing, and led partner conversations. He hit the ground running, took on every hard problem, shielded the team, and kept them motivated. The community loved working with him, he was sorely missed when he left.

Manager · Web3 · 2022
LINKEDIN →
Peter Byram
Owner · Peter Byram Consulting

Anand helped me massively with some Facebook compliance issues and built an overarching game plan for scaling my business. He is a genuinely likable, friendly guy and a lot of fun to work with. I cannot recommend him highly enough.

Client · Compliance · 2020
LINKEDIN →
Alex Fröhlich
CEO · Adcollective

I came to Anand stuck with my campaigns and not sure what to do next. In one consultation, he walked me through several options and gave me a step-by-step strategy that significantly improved performance. He is worth every cent, and beyond that, he is a super positive person I simply enjoy talking to.

Client · Paid social · 2020
LINKEDIN →
Sharan K Chandrashekar
Wireless QA

Anand is a highly talented sales specialist with commendable communication skills. His methods are meticulous, and collaborating with him on a digital marketing project showed me how professional and effective his approach really is. I highly recommend him for anyone seeking consulting and expertise in digital marketing.

Teammate · Marketing · 2019
LINKEDIN →
Manjula Pereira
Psychic Coach & Business Development

Anand has an incredible wealth of knowledge and is generous with his insights. I have implemented his strategies in my own professional life and seen the impact. I highly recommend him as both a teacher and a Facebook advertiser.

Peer · Pro dev · 2018
LINKEDIN →
Jamie Contreras
Founder & Brand Growth Strategist

Anand is a brilliant individual, an excellent leader, and a strategy powerhouse. I have learned so much from him, and anyone who has him on their team is positioned for success.

Teammate · Strategy · 2018
LINKEDIN →
Jeane Sumner
Co-Founder · Website HQ

Anand's talent and tenacity shine through his work. He is laser-focused on getting results, communicates clearly about strategy, and brings outside-the-box thinking to every campaign. I am consistently amazed by the results he delivers.

Partner · Web · 2018
LINKEDIN →
Jill Mugge
Senior Program Manager

If you are looking for a brilliant digital marketing professional, Anand will surpass your expectations. From one 20-minute training video, I generated $1,000 the next day. I highly recommend Anand and his team.

Client · Training · 2018
LINKEDIN →
Brandon Smits
Founder · Ad Hacks

Anand is a generous colleague, but what really sets him apart are the results he gets for clients. I have seen him take businesses from $1k per month to $15k per month in sales, more than once. You would be fortunate to work with him.

Peer · Mastermind · 2018
LINKEDIN →
Russell Masters
Co-Founder · Creatively Disruptive

Anand is extremely knowledgeable and incredibly generous with his time. He explains complex marketing ideas in a way that is easy to grasp without losing the depth of his experience. He is one of the most helpful people in our industry.

Peer · Industry · 2018
LINKEDIN →
Hugh Rees
Digital Marketer & Consultant

Anand is simply one of the best Facebook marketers there is. In just six months of working together he proved himself a true eCommerce growth expert, helping our clients scale using Facebook marketing.

Partner · eCommerce · 2018
LINKEDIN →
Anika Watkins
Founder · Moxie Copywriting

Anand is a true professional. He goes the extra mile to transform campaigns and produce real results. His passion, integrity, and commitment to client success are unparalleled. I recommend him 100%.

Partner · Agency · 2018
LINKEDIN →
Steve De Long
Digital Marketer & Product Consultant

Anand is one of the most helpful people I have met in digital marketing. He is a rockstar at delivering value, with creativity in solving challenging marketing problems that is hard to match. He has my highest recommendation.

Peer · Strategy · 2018
LINKEDIN →
Zarar Ameen
Digital Marketing Consultant

Anand is a true master of running Facebook ads for eCommerce. He is one of the sharpest people I know and has made his clients a boatload of money. For anything eCommerce, Anand is your guy.

Peer · eCommerce · 2018
LINKEDIN →
Priya Thatte
Email, SMS & Paid Social Strategist

Anand is a marketing mastermind and highly advanced Facebook ads strategist. He stays on top of the latest trends, is highly motivating and encouraging, and is a wonderful person to work alongside.

Teammate · Performance · 2018
LINKEDIN →
Karen Sahetya
Agency Coach & Meta Ads Expert

Anand is a highly skilled entrepreneur and digital marketer. His skill combined with his integrity is rare. Anyone he chooses to work with should consider themselves lucky and soak up everything he has to offer.

Peer · Agency · 2018
LINKEDIN →
Ahmed Elbortoukaly
Digital Marketing Consultant

I recommend Anand very highly. His approach to helping e-commerce clients reach their goals, fix account issues, and his excellence as a mentor stand out. Thank you for a great training session, you are a legend.

Peer · Training · 2018
LINKEDIN →
Darren Burgess
Crypto & Business Growth Consultant

Working with Anand was literally mind-blowing. His analytical ability in online marketing is nothing short of amazing. Thoroughly recommended, the real question is how much it is costing you not to work with him.

Client · Growth · 2018
LINKEDIN →
Page Vandiver
Lifecycle & SMS Strategist

Anand operates at a very high level with data, strategy, and insight. He can tell you exactly who to target and why, then build the system to get a serious return on investment. You will not regret working with him.

Peer · Lifecycle · 2018
LINKEDIN →
Joe Walker
Digital & Marketing Strategist

Anand is an ecommerce genius. He took complex subjects and broke them down expertly so I could put his knowledge into action immediately. This is rare.

Peer · Education · 2018
LINKEDIN →
Joe Singe
Growth Partner to 7-9 Figure Brands

If you need help in e-commerce marketing, this is your guy. Anand is the expert when it comes to Facebook marketing and e-commerce websites.

Peer · Performance · 2018
LINKEDIN →
Jason Wilson
Sr. Director of Growth

Anand's knowledge of Facebook ads is second to none. His analytics expertise helped save a struggling ad campaign when he consulted with me. If you want someone who truly understands how Facebook ads work, hire Anand and his team.

Peer · Campaign rescue · 2018
LINKEDIN →
Sam Elamin
Lead Engineer · Warner Bros. Discovery

Andy and I were essentially running the entire operation at Kylin in one of the most chaotic industries on earth. He kept the community informed, brought transparency to the project, overhauled marketing, and led partner conversations. He hit the ground running, took on every hard problem, shielded the team, and kept them motivated. The community loved working with him, he was sorely missed when he left.

Manager · Web3 · 2022
LINKEDIN →
Peter Byram
Owner · Peter Byram Consulting

Anand helped me massively with some Facebook compliance issues and built an overarching game plan for scaling my business. He is a genuinely likable, friendly guy and a lot of fun to work with. I cannot recommend him highly enough.

Client · Compliance · 2020
LINKEDIN →
Alex Fröhlich
CEO · Adcollective

I came to Anand stuck with my campaigns and not sure what to do next. In one consultation, he walked me through several options and gave me a step-by-step strategy that significantly improved performance. He is worth every cent, and beyond that, he is a super positive person I simply enjoy talking to.

Client · Paid social · 2020
LINKEDIN →
Sharan K Chandrashekar
Wireless QA

Anand is a highly talented sales specialist with commendable communication skills. His methods are meticulous, and collaborating with him on a digital marketing project showed me how professional and effective his approach really is. I highly recommend him for anyone seeking consulting and expertise in digital marketing.

Teammate · Marketing · 2019
LINKEDIN →
Manjula Pereira
Psychic Coach & Business Development

Anand has an incredible wealth of knowledge and is generous with his insights. I have implemented his strategies in my own professional life and seen the impact. I highly recommend him as both a teacher and a Facebook advertiser.

Peer · Pro dev · 2018
LINKEDIN →
Jamie Contreras
Founder & Brand Growth Strategist

Anand is a brilliant individual, an excellent leader, and a strategy powerhouse. I have learned so much from him, and anyone who has him on their team is positioned for success.

Teammate · Strategy · 2018
LINKEDIN →
Jeane Sumner
Co-Founder · Website HQ

Anand's talent and tenacity shine through his work. He is laser-focused on getting results, communicates clearly about strategy, and brings outside-the-box thinking to every campaign. I am consistently amazed by the results he delivers.

Partner · Web · 2018
LINKEDIN →
Jill Mugge
Senior Program Manager

If you are looking for a brilliant digital marketing professional, Anand will surpass your expectations. From one 20-minute training video, I generated $1,000 the next day. I highly recommend Anand and his team.

Client · Training · 2018
LINKEDIN →
Brandon Smits
Founder · Ad Hacks

Anand is a generous colleague, but what really sets him apart are the results he gets for clients. I have seen him take businesses from $1k per month to $15k per month in sales, more than once. You would be fortunate to work with him.

Peer · Mastermind · 2018
LINKEDIN →
Russell Masters
Co-Founder · Creatively Disruptive

Anand is extremely knowledgeable and incredibly generous with his time. He explains complex marketing ideas in a way that is easy to grasp without losing the depth of his experience. He is one of the most helpful people in our industry.

Peer · Industry · 2018
LINKEDIN →
Hugh Rees
Digital Marketer & Consultant

Anand is simply one of the best Facebook marketers there is. In just six months of working together he proved himself a true eCommerce growth expert, helping our clients scale using Facebook marketing.

Partner · eCommerce · 2018
LINKEDIN →
Anika Watkins
Founder · Moxie Copywriting

Anand is a true professional. He goes the extra mile to transform campaigns and produce real results. His passion, integrity, and commitment to client success are unparalleled. I recommend him 100%.

Partner · Agency · 2018
LINKEDIN →
Steve De Long
Digital Marketer & Product Consultant

Anand is one of the most helpful people I have met in digital marketing. He is a rockstar at delivering value, with creativity in solving challenging marketing problems that is hard to match. He has my highest recommendation.

Peer · Strategy · 2018
LINKEDIN →
Zarar Ameen
Digital Marketing Consultant

Anand is a true master of running Facebook ads for eCommerce. He is one of the sharpest people I know and has made his clients a boatload of money. For anything eCommerce, Anand is your guy.

Peer · eCommerce · 2018
LINKEDIN →
Priya Thatte
Email, SMS & Paid Social Strategist

Anand is a marketing mastermind and highly advanced Facebook ads strategist. He stays on top of the latest trends, is highly motivating and encouraging, and is a wonderful person to work alongside.

Teammate · Performance · 2018
LINKEDIN →
Karen Sahetya
Agency Coach & Meta Ads Expert

Anand is a highly skilled entrepreneur and digital marketer. His skill combined with his integrity is rare. Anyone he chooses to work with should consider themselves lucky and soak up everything he has to offer.

Peer · Agency · 2018
LINKEDIN →
Ahmed Elbortoukaly
Digital Marketing Consultant

I recommend Anand very highly. His approach to helping e-commerce clients reach their goals, fix account issues, and his excellence as a mentor stand out. Thank you for a great training session, you are a legend.

Peer · Training · 2018
LINKEDIN →
Darren Burgess
Crypto & Business Growth Consultant

Working with Anand was literally mind-blowing. His analytical ability in online marketing is nothing short of amazing. Thoroughly recommended, the real question is how much it is costing you not to work with him.

Client · Growth · 2018
LINKEDIN →
Page Vandiver
Lifecycle & SMS Strategist

Anand operates at a very high level with data, strategy, and insight. He can tell you exactly who to target and why, then build the system to get a serious return on investment. You will not regret working with him.

Peer · Lifecycle · 2018
LINKEDIN →
Joe Walker
Digital & Marketing Strategist

Anand is an ecommerce genius. He took complex subjects and broke them down expertly so I could put his knowledge into action immediately. This is rare.

Peer · Education · 2018
LINKEDIN →
Joe Singe
Growth Partner to 7-9 Figure Brands

If you need help in e-commerce marketing, this is your guy. Anand is the expert when it comes to Facebook marketing and e-commerce websites.

Peer · Performance · 2018
LINKEDIN →
Jason Wilson
Sr. Director of Growth

Anand's knowledge of Facebook ads is second to none. His analytics expertise helped save a struggling ad campaign when he consulted with me. If you want someone who truly understands how Facebook ads work, hire Anand and his team.

Peer · Campaign rescue · 2018
LINKEDIN →
← AUTO-SCROLLS · HOVER TO PAUSE · 22 TESTIMONIALS · UNEDITED FROM SOURCE
START WITH THE FOUNDATION

Start with the Foundation. From $2K.
Re-done if it misses.

You fill out a detailed form. I do the work. You walk out with the audit finding on your business, specific, ranked, yours to act on Monday, plus everything I build on my side to power the work ahead. Every retainer month runs on what the Foundation builds. If the depth misses what you expected, I re-do it.

ANDY