andydataguy
SALES & GROWTH . Scaling Business Services . 2018

Facebook Ads Coach

$199.5K direct sales in 30 Days

Andy Houston author chipBY ANDY HOUSTON
A mechanical odometer reading $199,500 with its fast trailing drum caught between digits, one mark short of the 200,000 etched above it$500 SHORT OF 200,000$1990,012345678901234567890123456789012345678901234567890123456789DAY 01DAY 02DAY 03DAY 04DAY 05DAY 06DAY 07DAY 08DAY 09DAY 10DAY 11DAY 12DAY 13DAY 14DAY 15DAY 16DAY 17DAY 18DAY 19DAY 20DAY 21DAY 22DAY 23DAY 24DAY 25DAY 26DAY 27DAY 28DAY 29DAY 30THIRTY DAYS OF CLOSED CALLS$199,50000$500 SHORT OF THE ROUND NUMBER
$199.5K
30-day sales
70/30
coaching over implementation
$3-6K
program tiers
$10-20K
retainer tiers

Context

Well-known Facebook ads expert who wanted to package years of campaign experience into a high-ticket coaching program without abandoning agency work. Ticket sizes ranged from around $3K to $6K for the program and $10K to $20K for done-for-you retainers.

Problem

They had real expertise but no cohesive offer, funnel, or sales engine. The launch window was tight, and they needed a system that could produce serious revenue fast without depending on their personal charisma.

Approach

We defined the ideal buyer, operators and agency owners who wanted results AND skills, and built a hybrid offer: coaching plus direct help on their accounts. I helped design the curriculum, structured the funnel, wrote the sales assets, and personally took the sales calls. On the back end, I also served as head coach inside the community, so promises and delivery stayed aligned.

The application asked one revenue question, and anyone aiming under $10K a month extra was rejected before a call existed.

The long-form application asked how much profit the reader wanted in ninety days and gave them the brackets to choose from. Everything under $10,000 was rejected, including the humble answers, because an operator not reaching for an extra $10K to $20K a month was never going to spend $5,000 to $25,000 to get it.

A seven-rung profit-goal ladder with a rejection line drawn under the ten-thousand-dollar rung and the two rungs below it struck outHOW MUCH PROFIT DO YOU WANT FROM THIS IN 90 DAYS?LESS THAN $1,000$1,000 TO $10,000$10,000 TO $20,000$20,000 TO $50,000$50,000 TO $250,000$250,000 TO $1,000,000$1,000,000+REJECTEDABOVE THIS LINEONE QUESTION, ANSWERED BEFORE ANYONE PICKED UP A PHONE

Six weeks happened before day one. Step through the four states, from the first post to a booked call on the wall.

Six weeks of posts feeding an engagement pool, a funnel walk from cold to booked, and a calendar wall of qualified callsSIX WEEKS OF POSTSENGAGEMENT POOLTOPMIDDLEBOTTOMNOT A FITDEAD ENDBOOKED CALLSSEATS WERE CAPPED

BEAT 1 OF 4Six weeks of posting before anything was for sale.

RECEIPT FILM . THE ARC BEFORE TO AFTER
SCROLL TO SCRUB

The before-to-after, silent-legible: where it started, what the data showed, the decision that turned it, where it landed. Past performance guarantees nothing. The diagnosis method is the product.

RECEIPT · FACEBOOK-ADS-COACH-199KBEFORE / AFTERWHERE IT STARTEDNo offeryears of campaign expertise, unpackagedReal expertise, and no cohesive offer, funnel, or sales engine.WHAT THE DATA SHOWEDTWO RUNGS, BECAUSE THEY WANTED BOTH$3-6K program$10-20K retainerBuyers wanted results and the skills to repeat them, so the offer needed two rungs.THE TURNWe built a hybrid: coaching plus direct help on their accounts.WHERE IT LANDED$199.5Kclosed in the first 30 daysTHE METHOD IS THE PRODUCTPast performance guarantees nothing. The diagnosis method is the product.

Stack

  • Facebook Ads
  • Webinar and landing page stack
  • LMS and community platform
  • Payment processing
  • Scheduling tools

Result

$199.5K
in 30 days

About $199.5K closed in the first 30 days across coaching packages and higher-ticket implementation retainers. Buyers split roughly 70 percent toward coaching and 30 percent toward done-for-you work, which turned out to be the more useful finding. A large share of operators wanted somewhere to go that would shoot them straight about whether their account was already doing the right things, and they paid program money for that answer.

$199.5K · IN 30 DAYS

Two shelves, and the buyers went to the wide one. Coaching outsold done-for-you by roughly seven to three.

A wide shelf of coaching seats beside a narrow shelf of implementation retainers, the split running about seventy to thirtyCOACHING$3K TO $6K A PLACE70%DONE FOR YOU$10K TO $20K A RETAINER30%$199.5K ACROSS BOTH SHELVESMOST BUYERS WANTEDSOMEONE TO TELL THEMTHE TRUTH ABOUTTHEIR OWN ACCOUNTS

Impact

The client walked away with a durable new revenue stream and a flagship program instead of just more one-off consulting. I stress-tested my own People-Product-Process framework across offer design, copy, sales, and fulfillment in one integrated system.

The seller of the promise was also its head coach, so the pitch and the delivery stayed one system.

One lamp over one desk. The headset half took every sales call and the whiteboard half ran the coaching inside the community, and the single chair between them is the part that mattered: nobody was sold by one person and then handed to another.

One long desk in a dark room under a single hanging lamp. A telephone sales headset rests on the left half, a coaching whiteboard stands on the right half, and one empty chair sits at the centre serving both.

Lessons

Big revenue months don't happen from copy alone. They come from a sharp offer, a believable path to transformation, and a sales process that respects the buyer. I still remember being annoyed we missed a clean $200K in 30 days. That's how closely the numbers were managed.

Why this matters to you

For experts who want to productize their knowledge into serious programs without turning into "course sellers," and for teams who need someone who has lived inside both the sales and delivery sides of a launch.

Sounds like you? Get a quote