A paid audit gave an app's team a route around blocked Facebook shares
I traced the failed share through the code and specified a path the client's own engineers could build.
A customer's share stopped at a platform rule, so I traced it to the one check and handed the client's own team a route around it.
Context
A technology company with a live user base: small businesses use its app to turn their customers into micro-influencers who share the businesses' posts. Their development team was mid-build under contract.
Problem
The app could only post to business Pages, server-side. The customers it recruits share from personal profiles, and Facebook lets no app post to a personal profile. So a share from anyone without a Page stopped before it started.
Approach
A refundable audit, rendered as a pitch page instead of a slide deck: a stepper that follows one share click by click through their own code, a 3D atlas of their repository built locally, and every claim linked to Meta's own documentation so their engineers could check it. The route it specified hands the share to Facebook's share screen, where the person confirms it, with a link card and a click link the company owns.
Stack
- A custom pitch page, built for this one client
- 3D repository atlas, generated locally from the client's own code
- Meta platform documentation, cited per claim
- A route their own team could build: Facebook's share screen, link cards, a first-party click link
Result
The audit closed, because it found the missing path. The build was offered in four milestones afterwards and stayed off the table, so the route went to their own team, with a handoff from me.
Impact
The client got the route and kept their own team. The audit sold on its own when the build didn't.
Lessons
The pitch page did the persuading. Build the smaller offers before the call: this buyer couldn't say yes to the build and still paid for the audit.
Who this is for
I plan to build a custom page like that one for every company I pitch.
Get a quoteThe method behind this result
- Sales EnablementSales enablement gives agency owners a way to teach their sales decisions. Connect selected call recordings and playbook rules to the work a new rep practices.
- The Value Optimization Framework: How Annual Prepayment Funds a GuaranteeA customer who pays for a year of software gives the seller cash before the seller has finished the work. That cash can fund the company. The customer still needs the installation, the support and the result they bought, and a refund promise creates another obligation the seller has to fund. Those obligations determine whether the offer works.