SILO · 11 ENTRIES LIVE
Decisions you can defend in front of a board.
Market research, data pipelines, dashboards, attribution. I turn raw signal into dashboards, pipelines, and research your team can act on. For owners tired of guessing whether the marketing spend, the new hire, or the channel mix actually paid.
11 of 51 entries
Decisions from data
- Intelligence EngineeringDeep DiveIntelligence engineering helps business owners connect information to action. A metal-art campaign shows how cohort findings changed audience and creative choices.
- Attribution ModelingReading guideA customer clicks an ad, returns through a search result, and buys after an email. The advertising platform and the email report can each associate that purchase with their own activity. The business still has one order.
- Decision-Driven DashboardsReading guideDecision-driven dashboards help operators choose their next action. Three prominent metrics, explicit thresholds and supporting breakdowns replace a screen that tries to show everything.
The shape of data
- The Shape of Data: Questions Lost at CaptureDeep DiveA daily revenue total can't tell you which products a customer bought together. Once the order lines are gone, a larger database can't recover them.
- The Shape of Data: How Five Representations Answer Different QuestionsDeep DiveA daily revenue total can't tell you which products shared a customer's basket. That information lives in the order lines and their shared order identifier. A graph, a vector index and a larger warehouse all face the same limit once those records are gone. Choosing a data shape means deciding which distinctions to retain, which questions to make convenient, and which obligations the system must enforce.
- The Shape of Data III: Time and ProvenanceDeep DiveThe Shape of Data helps finance teams explain past decisions. A commission example distinguishes the corrected deal amount from the value used to calculate payment.
- Data Pipelines: When Successful Runs Produce Wrong NumbersReading guideData pipeline observability helps analysts trace a wrong dashboard number. Follow source extractions through transformations and warehouse loads to the model people query.
Research and audience
- The Game Is RiggedDeep DiveWhat unfair beginnings leave you to work with, and how to choose, test, and learn from the next move.
- Space Crystals: The optics of retrievalDeep DiveRetrieval engineers can compare two paths on the same questions. The proposed twin test helps distinguish missing sources, failed retrieval and evidence the model ignored.
- Hyperrelevance Cartography: Buyer Models Under RevisionDeep DiveHyperrelevance Cartography helps proposal writers interpret a buyer's silence. An unopened message and weak proof need different checks before another revision.
- Market ResearchReading guideMarket research gives marketers evidence for copy, offers and positioning. Collect buyer language from reviews, support requests and sales calls, keeping each quotation with its source.