The diagnosis is the product.

I'm going to try to convince you, as a reader, as a prospect, as a viewer, that you shouldn't give a fuck about case studies. Not mine, not anybody's. Past performance is no indication of future results. What carries is how the diagnosis gets done when money and reputation are on the line.

What I can guarantee is what I control: my output, and my system, people, product, process, followed closely. It gets results most of the time. Nobody can guarantee you the results themselves, me included. That's what the test budget is for. We take a set amount of money, break it into pieces, run a set number of tests, and treat the whole run as live market research. Who's buying, who isn't, which creative structures work, which headlines work, and what the next round needs to cost. I can't promise you 10x in a testing round. I can promise you'll learn something and you'll be closer than you were before.